Recently Mashable.com released a great article on how to improve loyalty with your Youtube videos.  The main points of which were:

1. Create Meaningful Content – Give your potential viewers something they want to learn or know for free, it build value.
2. Package and Brand Consistently – Use the tools of your Youtube channel to give brand consistency,  things like channel colors, backgrounds, icons, video intros, etc..
3. Utilize the Platform — This Is Not TV – Ask for feedback about your video, getting the social buzz about your video in the comments as well as on mediums like Facebook or Twitter.
4. Optimize Your Video for Search – Like standard search engine optimization there are many ways of improving the number of times your video is shown including optimizing keywords and titles, but be careful to not spam those items.
5. Partner with the Experts – Find popular Youtubers who might reach your potential audience and partner with them, its kind of the same idea as product placement on TV, but with a lot more potential.

We suggest reading the entire article as there is a lot to be learned from it.  If you would like help with you YouTube Channel, please contact us.

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Users love good content and interacting online. Social Media marketing tools like Twitter, Facebook and WordPress can encourage the user to:

• Explore your website
• Visit your website again and again
• Become interested in your products or services
• Take Action
• Interact and Give Feedback
• Feel Empowered

So how exactly does it all work?

Before we get into specifics, it is important to understand that social media marketing is truly a virtual, online revolution. It has transformed the way that users behave and act online, and has given the consumer a true voice.

“Savvy business owners will listen to this consumer voice. After all, in the virtual jungle of online commerce the ability to adapt, change and constantly reinvent your online marketing approach is key to survival.” –  RagingCreations.com

CLICK HERE to talk to Raging Creations about how we can revitalize your website and update and hone your online marketing approach

Quick Facts:

• Facebook has over 350 million users
• Twitter has over 18 million users
• There are 1 billion internet users globally
• Over 40% of business now use social media marketing

Did you know?
Iconic jean company Levi has a dedicated Twitter writer, whose sole job is to share the inner workers of the company through a series of witty, informative and interactive ‘Tweets’. The Twitter writer also gathers feedback and information at a grass roots level about what the average consumer really thinks of Levi jeans.

Twitter
Twitters core potential lies in the ability to get news across in a fast, lively and straight to the point way. This reflects the basic essence of all online communication. We know that end users have short attention spans and can get easily bored and navigate away. Twitter works with, rather than against, the flow of online communication.

The idea, or end goal, is to gradually build an online community who regularly visit your website because you have an interesting tweet to follow. Once you have hooked the user with your fascinating tweets, you are much more likely to be able to get a sales conversion.

So what are some companies doing with Twitter?

You read the example above with Levi. Some companies use Twitter to run competitions and give out rewards. Giving the user an ‘inside view’ of the inner workings of your company can be a great idea. Get your employees to tweet about what they are doing, thinking and so on. After all, there is a reason that reality TV shows are so popular. People love real life drama.

1. Create a ‘reality Tweet’
2. News updates via tweets
3. Run Competitions and give Awards
4. Ask the consumer for their opinion on issues, ideas and scenarios

It is free to get a Twitter account. Once you have signed up, you can begin tweeting. A tweet is a microblog that is limited in length to 140 characters. By keeping communications…

• Short
• Sharp
• Interesting
• To The Point

…this social media site has been able to attract a massive following of Twitter devotees. Take advantage of this. And if you can’t think of an angle – get the experts to create a campaign for you!

CLICK HERE TO VISIT Raging Creations.com to kick start your Twitter campaign

Facebook
Facebook can help you to build an online presence for your business and raise your overall profile. Because there are over 350 million facebook users, there is a massive opportunity here to engage the user and capture their attention. Creating an account is very straightforward. Setting up an impressive facebook page with lots of opportunities for users to interact, review and give feedback can:

- Increase your profit
- Build Credibility
- Give your customers a voice
- Help you to perform market research

WordPress

WordPress can help you to manage and co-ordinate your social media campaign.
Think of WordPress as your general, directing the army, monitoring performance and strategically leading your regiments (facebook, twitter, website, google analytics, youtube) into battle. WordPress can significantly improve your online performance, using automation and content syndication.