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How to Use Colors to Improve your Conversion

Posted by on Aug 6, 2013 in Internet information | 2 comments

How to Use Colors to Improve your Conversion

Everyone knows how important color is in achieving the aesthetic look that we want for our websites. However, color can contribute far more than just enhancing a site’s appearance. It can also have a powerful influence on your conversion rate. Numerous studies have shown that color exerts a powerful psychological influence on the human brain. These studies have revealed that: The visual dimension is the No. 1 factor that influence purchase decision among 92.6% of consumers, making it more effective than taste, smell and others. It only takes 90 seconds of looking at a product for people to...

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How the Right Timing Can Make Your Email Campaigns More Effective

Posted by on Apr 10, 2013 in Email Marketing, Internet information | 4 comments

How the Right Timing Can Make Your Email Campaigns More Effective

  How the Right Timing Can Make Your Email Campaigns More Effective   Email marketing is widely considered to deliver the best return on investment among all marketing techniques. With minimal time, effort and cost, email marketing makes it possible for a company to deliver highly personalized messages to target customers on a regular basis. Because of these advantages, email campaigns continue to be widely used by online marketers. However, anyone who has ever received a marketing email knows that getting a target recipient to open and read an email is never an easy task. In fact, a...

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Protecting Your Online Investment with Cloudflare

Posted by on Apr 1, 2013 in Internet information | 1 comment

Protecting Your Online Investment with Cloudflare

PROTECTING YOUR ONLINE INVESTMENT WITH CLOUDFLARE Like most website owners, you probably invested a lot of time, money and effort to ensure the success of your site. Perhaps you invest in SEO, pay-per-click ads, social media marketing and e-mail campaigns to attract the greatest number of visitors. You likely spend a lot in producing unique and valuable content on a regular basis in order to keep visitors coming back. And most probably, you take the time to engage with visitors to give them the best possible experience and establish a desired reputation and image in your target...

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Digital Marketing In A Multi-Touch, Multi-Channel World (Part 2)

Posted by on Oct 10, 2012 in Internet information, Uncategorized | 3 comments

Digital Marketing In A Multi-Touch, Multi-Channel World (Part 2)

Digital Marketing In A Multi-Touch, Multi-Channel World (Part 2) In Part 1, we discussed the concept of the marketing or purchase funnel and the functions and interactions played by individual marketing campaigns or channels as Originators, Assists and Converters in guiding customers along at different stages in the purchase journey towards conversion. One particular issue that we highlighted was the tendency of many marketers to attribute the conversion to the last customer touch-point, which can create the impression of a lower cost-per-acquisition (CPA) for that particular campaign or...

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Digital Marketing In A Multi-Touch, Multi-Channel World (Part 1)

Posted by on Oct 4, 2012 in Internet information, Uncategorized | 8 comments

Digital Marketing In A Multi-Touch, Multi-Channel World (Part 1)

Digital Marketing In A Multi-Touch, Multi-Channel World As part of Raging Creations’ informational series on different facets of Internet marketing, this article deals with one of the main challenges faced by online marketers today, which is coming up with the right digital marketing mix strategy that generates optimal ROI amidst the plethora of available digital advertising channels. This article discusses the need for marketers to measure and understand the individual and collective impact of their marketing efforts in multiple digital channels in order to more accurately attribute each...

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Permission-Based Marketing Vs. Interruption-Based Marketing

Posted by on Jul 18, 2012 in Internet information, Services | 3 comments

Permission-Based Marketing Vs. Interruption-Based Marketing

Why Interruption-Based Marketing is a Thing of the Past For much of its history, marketing has focused on bombarding customers with advertisements and promotional messages designed to sway them into buying products and services. This focus has become even stronger in an increasingly competitive marketing environment where many marketers believe that the key to success finding ever more effective ways of grabbing customers’ attention, even to the point of intruding upon their privacy and personal time. This kind of approach is referred to as interruption-based marketing. Furthermore, the...

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