Website design Victoria BC – Raging Creations Ltd

Many of you know the largest search engine in the world (Google). Try to figure out what the second largest search engine (based on the number of searches performed per month) is?   I have feeling you might guess Yahoo, or Bing.  The second largest search engine is the Youtube search engine, which could lead you to ask how can I take advantage of that?

Recently Mashable.com released a great article on how to improve loyalty with your Youtube videos.  The main points of which were:

1. Create Meaningful Content – Give your potential viewers something they want to learn or know for free, it build value.
2. Package and Brand Consistently – Use the tools of your Youtube channel to give brand consistency,  things like channel colors, backgrounds, icons, video intros, etc..
3. Utilize the Platform — This Is Not TV – Ask for feedback about your video, getting the social buzz about your video in the comments as well as on mediums like Facebook or Twitter.
4. Optimize Your Video for Search – Like standard search engine optimization there are many ways of improving the number of times your video is shown including optimizing keywords and titles, but be careful to not spam those items.
5. Partner with the Experts – Find popular Youtubers who might reach your potential audience and partner with them, its kind of the same idea as product placement on TV, but with a lot more potential.

We suggest reading the entire article as there is a lot to be learned from it.  If you would like help with you YouTube Channel, please contact us.